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Heads Up: Amazon’s Yearly Prime Price Increasing from $99 to $119

Here's a sneak peek at Amazon's Cyber Monday Deals....

Amazon is raising the annual cost of its Prime subscription service for U.S. customers to $119 per year, up from $99.

The new pricing will apply to existing members’ renewals starting June 16. Annual Prime members will receive an email with their renewal details in May.

The company’s chief financial officer Brian Olsavsky made the announcement during the company’s financial results call Thursday afternoon.

Asked why the company was raising the cost of the membership now, Olsavsky said it is always evaluating the price of Prime in the countries where it is offered.

“This is a better reflection of the cost value of the program,” he said.

The 20% increase comes four years after Amazon last raised the annual price of the highly popular Prime program. In 2014 the cost went from $79 to $99. 

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My thoughts: 

I’d love to justify this increase by saying that Amazon has provided far more services added to their Prime Subscription in the past year and so it’s worth it but if you don’t use those extra services then, like me, you’ll probably be a bit upset at this increase.

I personally don’t use the “free books” and I don’t even watch a lot of their shows so the $20 extra a year isn’t entirely justified to me. I like the free shipping and the subscribe & save services but I don’t have time to sit down and read a free magazine or play around on Twitch and Prime Pantry, Amazon Music Unlimited, Audible.com, Amazon Channels and Prime Fresh still cost extra… 😡

I am upset at this increase. You can’t just add in extra stuff that I don’t use and then charge me more because you say I am getting more value.

Of course I won’t be cancelling. I run the BEST site for Amazon deals on the freakin’ internet. The Prime Shipping is still worth it to me as I have a pretty busy life and the convenience is amazing.

I wish Amazon would introduce different levels of membership at different prices.

All I need personally is the shipping benefits. Perhaps Amazon will use my extra $20 to introduce new services I’ll actually like. Otherwise they’re just increasing the fiscal barrier to entry for perspective new Amazon Prime members.

What are your thoughts? Tell me below!


Here’s their list of Prime benefits so you can decide for yourself if it is worth it to you:

Shipping benefits include:

  • FREE Two-Day Shipping on eligible items to addresses in the contiguous U.S. and other shipping benefits. For more information, go to Amazon Prime Shipping Benefits.
  • FREE Same-Day Delivery in eligible zip codes. For more information, go to Order with Prime FREE Same-Day Delivery.
  • Prime Now: Get FREE 2-Hour Delivery on thousands of items. Check your ZIP Code’s availability. For more information go to Prime Now.
  • FREE Release-Date Delivery: FREE Release-Date Delivery on eligible pre-order items delivered on their release date to ZIP codes within the continental U.S. For more information, go to Release-Date Delivery.
  • FREE No-Rush Shipping: Don’t need your Prime order right away? Select No-Rush Shipping and earn rewards for future purchases.

Streaming benefits include:

  • Prime Video: unlimited streaming of movies and TV episodes for paid or free trial members in the U.S. and Puerto Rico. For more information, go to About Prime Video.
  • Amazon Channels: Watch your favorite shows and movies from HBO, SHOWTIME and STARZ channels — no cable required, cancel anytime and no additional apps to download. $4.99–$14.99/month for Prime members.
  • Prime Music: unlimited, ad-free access to hundreds of Prime Playlists and more than a million songs for members in the U.S. and Puerto Rico. For more information, go to About Prime Music.
  • Amazon Music Unlimited: Prime members can get discounted Amazon Music Unlimited monthly plans and there are annual plans available exclusively to Prime members. For more information, go to Amazon Music Unlimited.
  • Twitch Prime: Members get exclusive discounts on physical games pre-orders and new releases. Twitch.tv users who link their Amazon Prime account get ad-free viewing on Twitch, a free Twitch channel subscription every month, and exclusive access to free game content. For more information, go to Twitch.tv.

Shopping benefits include:

  • Amazon Prime Rewards Visa Signature Card: Eligible Prime members earn 5% back every day on all Amazon.com purchases, in addition to rewards everywhere else you shop. For more information go to Amazon Prime Rewards Visa Signature Card.
  • Amazon Prime Store Card: Eligible Prime members can get 5% back every day on Amazon.com purchases and access to exclusive financing offers. For more information go to Amazon Prime Store Card.
  • Amazon Dash for Prime: Never run out of your favorite products with Amazon Dash Button. For more information, go to Amazon Dash Button.
  • Amazon Fresh: Prime members in select regions can pay an additional monthly membership fee to receive FREE shipping on all Amazon Fresh orders of $50 or more, or pay a flat delivery fee for each order they place under $50. For more information, go to About AmazonFresh.
  • Prime Pantry: Prime members in select regions can shop for groceries and household products in everyday sizes and pay an additional delivery fee. Prime Pantry orders cannot be shipped to addresses in Alaska, Hawaii and Puerto Rico. For more information, go to About Prime Pantry.
  • Deals and Discounts, Compliments of Amazon Family: These include up to 20% off diapers, baby food, and more through Subscribe & Save and 15% off eligible products from your baby registry. For more information go to Get Up To 20% Off Diapers, Baby Food, and More or About the Completion Discount.
  • Prime Early Access: Get 30-minute early access to Lightning Deals on Amazon.com. For more information, go to About Prime Early Access.
  • Amazon Elements: Access to Amazon Elements products, Amazon’s own line of everyday essentials.

Reading benefits include:

  • Prime Reading: You can borrow books, magazines, and more from the Prime Reading catalog and read them on your Fire tablet, Kindle e-reader, or the Kindle reading apps for iOS and Android. For more information, go to Borrow Books from Amazon Prime Reading.
  • Amazon First Reads: Early access for members in the U.S. to download a new book for free every month from the Amazon First Reads picks. For more information, go to Amazon First ReadsYou can also purchase hardcover titles at exclusive prices.
  • Audible Channels for Prime: Unlimited listening to original audio series and playlists handcrafted for every interest. For more information go to Audible Channels for Prime.
  • Washington Post Free Trial: Enjoy unlimited access to The Washington Post with a six-month free trial.

Other benefits include:

  • Membership Sharing: Two adults living in the same household can create an Amazon Household to share certain Amazon Prime benefits. For more information, go to About Amazon Households.If you have a paid Prime membership under your personal account you can share your shipping benefits with your Amazon Business user account. Go to Amazon Prime and Business Accounts.
  • Prime Photos: Secure unlimited photo storage and enhanced search and organization features in Amazon Drive for you and the members of your Family Vault. For more information, go to About Prime Photos.

Prime supplemental memberships include:

  • Amazon Fresh: Prime members in select regions can pay an additional monthly membership fee to receive FREE shipping on all Amazon Fresh orders of $50 or more, or pay a flat delivery fee for each order they place under $50. For more information, go to About AmazonFresh.
  • Amazon Channels: Watch your favorite shows and movies from HBO, SHOWTIME and STARZ channels — no cable required, cancel anytime and no additional apps to download. $4.99–$14.99/month for Prime members.
  • Prime Pantry: Prime members in select regions can pay an additional monthly membership fee to receive FREE shipping on all Prime Pantry orders of $40 or more, or pay a flat shipping fee for each order they place under $40. Prime Pantry orders cannot be shipped to addresses in Alaska, Hawaii, and Puerto Rico. For more information, go to About Prime Pantry.

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